Consumer electronics is a huge market valued at 1.3 trillion dollars in 2023.
A few examples of consumer electronics are
- AC (Air Conditioner)
- Refrigerator
- Mobile
- Television
- Computer
- Gaming consoles
- Wearables, etc.
Consumer electronics are a type of electronics that are used by consumers.
You will find consumer electronics everywhere, from mobile phones to smartwatches. From a smart pencil used in tablets to high-end satellite communication devices. It is everywhere.
A few consumer electronics seen in recent years are as follows
- More use of AI, ML, and VR technology
In recent years, we have seen that more technology-based products are coming onto the market. As we can see, technology like AI is used in almost every consumer household electronics item like washing machines, TVs, refrigerators, AC, etc., even earphones. ML and virtual reality are also being used in electronic items.
- Fast/ Quick E-commerce
People are becoming more prone to laziness and want everything fast with just a click of a button on their mobile phones. So companies like Amazon.com have introduced same-day and one-day delivery options to attract customers who just have to join their loyalty program by paying a subscription fee.
- Environmentally friendly products
This is also one of the most popular trends, as more and more products are becoming environmentally friendly through the use of recycled plastic or materials that are biodegradable to an extent.
- Social media as a marketing platform
Every big company nowadays has an online channel and page that is used for marketing online. Every mobile company sends mobile phones for review to big content creators for promotion.
Making videos that are appealing attracts more and more people to purchase them.
If you see a big celebrity or content creator using a particular brand or model of smartphone. You will also try to be like them by buying a phone. So, mind programming plays a big role in these types of marketing campaigns.